USTechnosoft, a leading ad tech company for out-of-home advertising, announced
today that Alakh Advertising & Publicity (Alakh) has successfully migrated
all its outdoor media operations on Edge1 OOH Platform. Alakh, the Out-of-Home
media company that reaches consumers where they shop, dine, commute and play,
is one of the largest media operators in Mumbai, reaching more than 76 million
unique consumers with heavy presence in Mumbai through Billboards, Unipoles,
Pole Kiosks and backlit media in many iconic areas of Maharashtra.
Alakh
rolled out Edge1 as OOH business management software in Sep’14. Today, the
company is successfully using the application from last 2 years and completed
its business data migration entirely on Edge1 Software platform to manage media
inventory, campaign management, as well as including plans, work orders,
accounts and much more. "Providing more value than software to Alakh has
always been our agenda from day one" commented Upinder Singh, Edge1’s
Project Director.
Geetika
Gulati, Alakh’s Director, elaborates, “Working with Edge1 has helped us to
transform how we operate our day-to-day business. After experiencing great
success migrate our entire media network to their platform, I recognized
efficiencies we would acquire by moving other components of our product
inventory to Edge1. Our goal was to seamlessly manage all our Sales, Campaigns,
PO Management, Proof of Delivery, Invoicing and Reporting on their platform.
This initiative is inherently challenging, with many moving parts. Edge1’s
support team worked with us every step of the way to ensure successful user
adoption. They partnered with our in house experts to bring everyone on my team
along the journey. The most satisfying moment for me was when my team expressed
how much faster, efficient and more user-friendly the Edge1 Software was. I
couldn’t ask for anything more!”
To know more about
Edge1 OOH Software visit www.edge1.in.
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